The Bachelor of Business Administration (BBA) program offers a comprehensive foundation in business management and administration. Core courses typically include subjects such as accounting, finance, marketing, management, economics, and business law. Students gain a deep understanding of business functions, strategic decision-making processes, organizational behavior, and leadership principles. Additionally, there are opportunities for specialization in areas such as entrepreneurship, international business, finance, human resource management, or marketing. The program often incorporates experiential learning through internships, case studies, and projects to provide practical exposure and develop critical thinking and analytical skills necessary for success in the dynamic global business environment.
